xiaomi competitor analysis

Share. There are a lot of substitutes for smartphones present in the market but this fact cannot be denied that nothing can replace a smartphone, be it a laptop or a tablet because all of these devices have their own features and purposes and they can never be an absolute substitute for smartphones. Its X1 was the world's thinnest smartphone at 6.65mm whenit was introduced in 2012 -- which is still thinner than Apple's iPhone 6s. 2. Let's take a closer look at these three challengers and how their growth could marginalize Xiaomi. Xiaomi is one of the leading brands in the consumer electronics sector. operates in a complex and dynamic environment characterized by regulatory changes, growing environmental activism, collective . It has been reviewed & published by the MBA Skool Team. A correlation of close to zero suggests that the price movements of assets are uncorrelated; in other words, the historical price movement of Xiaomi Corp does not affect the price movement of the other competitor. Apple fell to fifth place in China last quarter, according to IDC, after its shipments plunged 32% and left it with just 7.8% of the market. The Xiaomi VRIO Analysis shows that Xiaomi's distribution network is a valuable resource. Indian market is a cash bleeding battleground for brands. It is the highest number for any brand to date. Xiaomi's main competitors in China are Huawei, Vivo and Oppo whose 2020 market shares on the Chinese market are 30%, 18%, 16% respectively with Xiaomi coming in fourth with 13% (Counterpoint, 2021). Below are the Strengths in the SWOT Analysis of Xiaomi Redmi : 1. The following table illustrates Xiaomi segmentation, targeting and positioning: Xiaomi segmentation, targeting and positioning Xiaomi Inc. Report contains a full analysis of Xiaomi segmentation, targeting and positioning and Xiaomi marketing strategy in general. Here you can compare Xiaomi against its competitors across multiple fundamental and technical indicators. Tony Chen founded Oppo in 2001. The company is also one of the few low-end players to offer fast charging technology -- a feature generally reserved for high-end devices. can be threats. Both devices run on an Octa-Core processor and an Adreno 650 GPU for the graphics. Philips 12. Vivo 5. The companies are not associated with MBA Skool in any way.Edit the brand or add a new one to SWOT Analysis section : Contribute. This marks the first . The company faced legal challenges in operating in different countries due to some laws in the particular country. Vivo's Xplay 5 Elite. Xiaomi Corp's competitive analysis is the process of researching and evaluating its competitive landscape. Salesforce (CRM) Q4 2023 Earnings Call Transcript, Splunk (SPLK) Q4 2023 Earnings Call Transcript. Fig. Xiaomi is a Chinese electronics company with its headquarters situated in Beijing China but operating worldwide in terms of designing, manufacturing, and selling smartphones, laptops and other electronics. Samsung is founded in 1938 by Lee Byung-Chill and currently in the top . The content on MBA Skool has been created for educational & academic purpose only. Include latest OS with regular updates. Vivo's shipments jumped 75% to 14.7 million, helping it claim 13.2% of the market. Much of that growth was fueled by its consumer device business, which sells smartphones and tablets. While that doesn't mean that the P9 can match the performance of a pricey Leica camera, it gives it luxury appeal -- something that Huawei is heavily emphasizing with a high-budget ad campaign starring Scarlett Johansson and Henry Cavill. Most of this decline came from the company's smartphone unit, which dropped 28.5% to RMB 42.3 billion ($6.2 billion). Samsung Group has a huge product line i.e. Suzanne Frey, an executive at Alphabet, is a member of The Motley Fool's board of directors. It first established an overseas presence in Thailand, then throughout Asia, the Middle East, and Africa -- resulting in nearly 20% of its sales coming from outside of China in 2015. The opportunities for any brand can include areas of improvement to increase its business. Competitors. Xiaomi has always kept its focus on providing something unique to the customers so that the customers keep on upgrading their Xiaomi phones. Price has been a great strength for xiaomi models. The Motley Fool has a disclosure policy. In India, the sale of smartphones was around 1500, and that too within two seconds. The mission of Xiaomi is "to let everyone in the world enjoy a better life through innovative technology." Xiaomi Revenue : RMB 328.3 billion - FY ending 31st December 2021 (y-o-y growth of 33.5%) RMB 245.9 billion - FY ending 31st December 2020 Competitive Analysis of Xiaomi SWOT PESTLE The SWOT analysis of Xiaomi is presented below: SWOT analysis of Xiaomi Redmi analyses the brand by its strengths, weaknesses, opportunities & threats. The Motley Fool owns shares of and recommends Alphabet (A shares), Alphabet (C shares), and Apple. Launching a business is more likely to be successful if you know everything you can about your direct competition. Panasonic 8. Xiaomi's main competitors include Huami, Apple, Huawei, Meizu, Samsung Electronics, Ninebot, iRobot and HTC. Samsung market share was 23% with a negative annual growth of 1.6%. Upgrade to remove this ad. Plot and analyze your portfolio and positions against risk-return landscape of the market. The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Some factors like increased competitor activity, changing government policies, alternate products or services etc. Investors sometimes prefer comparable analysis of Xiaomi Corp to its intrinsic valuation because they are able to contrast its competitors on a relative basis. This helps it in reaching out to more and more customers. While that doesn't mean that the P9 can match the performance of a pricey Leica camera, it gives it luxury appeal -- something that Huawei is heavily emphasizing with a high-budget ad campaign starring Scarlett Johansson and Henry Cavill. You can either use a buy-and-hold strategy to lock in the entire theme or actively trade it to take advantage of the short-term price volatility of individual constituents. Xiaomi's latest financial numbers fully demonstrate the impact of the global smartphone market downturn in Q2 2022. Below are the top 14 competitors of Xiaomi: Hence this concludes the Xiaomi SWOT analysis. There are several brands in the market which are competing for the same set of customers. GUANGZHOU, China Chinese smartphone maker Xiaomi was the second-largest smartphone maker in the second quarter, overtaking Apple, according to analyst firm Canalys. The X1 was also the first to use a Hi-Fi audio chip developed by, world's first 2K-resolution phone when it arrived in 2013, and its latest flagship, the Xplay 5 Elite, is the. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Apple has a worldwide market share of 22.35%. The mobile internet company enjoys cult-like following, the same way as its major competitor Apple. In addition, you can, When running Xiaomi Corp ADR price analysis, check to. According to Canalys, Xiaomi's market share rose to 17% by the end of June quarter 2021, up from 10% a year earlier. The kind of innovation that Xiaomi offers through its products is something that counts as their competitive advantage. The brand names and other brand information used in the SWOT Analysis section are properties of their respective companies. The company's revenue dropped 20.1% YoY to RMB 70.2 billion (or $10.3 billion) during the quarter. Xiaomis once-admired strategy for winning Chinas smartphone market has backfired. In simple terms, cheap costs of Xiaomi products and services is the main reason for consumers buying those products and services. Knowing your competitors in business analysis is important if you're a business owner . More than 20,000 people are employed with the company, 4. Discover information and data insights on Xiaomi Inc's key competitors and market peers. The threats for any business can be factors which can negatively impact its business. We'll assume you're ok with this, but you can opt-out if you wish. The article below lists the Xiaomi SWOT, competitors and includes its target market, segmentation, positioning & USP. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Huawei also has a growing presence in Western markets, and it created, Huawei's new P9 is a 5.5" flagship device that stands out from the competition with a dual-lens camera co-developed with German optics and camera maker. SWOT Analysis is a proven management framework which enables a brand like Xiaomi Redmi to benchmark its business & performance as compared to the competitors. The Railroads theme has 43 constituents at this time. (2015, April 13). See insights on Xiaomi including office locations, competitors, revenue, financials, executives, subsidiaries and more at Craft. Apple 2. But opting out of some of these cookies may have an effect on your browsing experience. ET Vivo, which is also based in Dongguan, was founded in 2009 by Shen Wei as a subsidiary of BBK Electronics. world's first smartphone with 6GB of RAM. Ranked 468th, Xiaomi was the most youthful organization on Fortune Global 500 List of 2019. For instance, they noticed the selfie fever rising all around the world and cashed on that by improving their selfie camera and marketed it. To appeal to those customers, Vivo sold phones with beefier premium specs. Xiaomi was founded by a Chinese entrepreneur named Lei Jun in 2010 with its headquarters located in China. Here are the weaknesses in the Xiaomi SWOT Analysis: 1. Ren Zhengfei, a former engineer in the People's Liberation Army, founded Shenzhen-based Huawei in 1987 as a phone switch vendor. This article has been researched & authored by the Content & Research Team. Steps 2, 3, and 4: Use your competitors' websites, as well as SEO analysis tools like Ahrefs, to deep-dive into the service offerings and marketing strategies of each company. Xiaomi has 4 employees across 6 locations and 328.31 b in annual revenue in FY 2021. Huawei (including Honor) has a worldwide market share of 8.56 %. Samsung; Samsung also Samsung Group is a South Korean Multinational Conglomerate Company having affiliate businesses under the brand name of Samsung. How Chinas Smartphone Big Four Are Fighting for Global Customers. Designing great products at a reasonable price. Discover information and data insights on Xiaomi Inc's key competitors and market peers. But over the past three decades, Huawei expanded into telecommunications equipment, consulting services and equipment for enterprise customers, and mobile devices. Keywords: Xiaomi, Company Analysis, Business Model, Smartphone. Companies involved in manufacturing and maintenance of freight railroads and passenger trains as well as providing railroad services to public. can be threats. 3. The threats in the SWOT Analysis of Xiaomi are as mentioned: 1. Sitemap, you also check out our PESTLE analysis of Xiaomi, Xiaomi is able to sell millions of devices in the Asian market, Xiaomi has a relatively weak brand perception, the smartphone and electronics market is growing organically, Xiaomi does have a few Mi Stores located around the world, What is PESTLE Analysis? Its popular mobile phone brands include Mi, RedMi, POCO. Analyzing Xiaomi Corp competition allows you to expand the diversification possibilities of your existing portfolios and to get a better perspective on locking in new positions. Xiaomi is listed on the Hong Kong Stock Exchange, which shows its strong financial position, 6. Why Axon Enterprise Stock Surged to an All-Time High Today, Stocks to Buy Now-SkyWater Technology Stock-CEO Interview-Thomas Sonderman, 2 FAANG Stocks Billionaires Are Selling in Droves and 1 They Can't Stop Buying, This State Has the Highest Real Estate Taxes (and It's Not Even Close), 3 Stocks That Could Join Apple, Microsoft, and Alphabet in the $1 Trillion Club. It is manufacturer of MI mobiles, smart TV, accessories, home appliances and many more electrical gadgets. Increasing competition can affect the margins for the brand, 2. View, predict the probability of Xiaomi Corp's future price movements, Sponsored content. IDC reports that Xiaomi's shipments in China fell 38% annually to 10.5 million during the second quarter, and that its market share declined from 16.1% to 9.5%. And all these Chinese companies are trying to capture their fair share of the international market, where Apple and Samsung are still the major players. In Xiaomi SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors. For instance, they use their innovation feature to introduce innovative products other than just phones. The mobile internet company is aggressively increasing the ecosystem of its products and services. Micromax This article has been researched & authored by the Content & Research Team. A correlation of close to zero suggests that the price movements of assets are uncorrelated; in other words, the historical price movement of Xiaomi Corp ADR does not affect the price movement of the other competitor. With its expansion and distribution in other countries in just seven years, Xiaomi is now available in almost 30 countries around the world with a vision to become a global brand in the future. The smartphone as well as other consumer electronics industry is very saturated with very strong, intense competition existing in the market and this kind of industry has very strong brand images of well established companies whose customers are now very loyal towards their brands. devices. Lava 4. Xiaomi Inc: Competitors. Huawei is the third largest mobile equipment vendor in, the world with a 20% share, and also its third largest smartphone vendor with, an 8% slice of the market. Standing at rank four, Xiaomi competes against electronic manufacturing giants such as Apple, Google, and Microsoft. Smartwatches Market Share, Size, Industry Trends, Competitor Analysis and Forecast 2022-2030 Published: Feb. 21, 2023 at 5:34 a.m. Below are the top 14 competitors of Xiaomi: 1. This just keeps their product portfolio increasing and their customers constantly involved in following up with the latest products that they offer. The following table illustrates Xiaomi SWOT analysis Strengths 1. 4 ). It has to be an essential part of your marketing plan. These cookies do not store any personal information. The opportunities for any brand can include areas of improvement to increase its business. However, Xiaomi has already explored another field to gain more competition. Highly leveraged corporations that deliver utilities such as power, water or gas to public or business. MBA Skool is a Knowledge Resource for Management Students, Aspirants & Professionals. Budget Smartphone launched via flash sale model, 2. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Sophisticated investors, who have witnessed. Access more premium companies when you subscribe to Explorer, Contact the team or request a demo to find out how our data can drive your business forward, Access in-depth analysis, premium industry data, predictive signals, and more on, Transportation, Infrastructure and Logistics, Internet of Things: Leading Disruptive Technology Companies in the World, Benchmark the company against the market with exclusive information on key competitors, GlobalData Plc 2023 | Registered Office: John Carpenter House, John Carpenter Street, London, EC4Y 0AN, UK | Registered in England No. Xiaomi is earning via its network by marketing numerous goodies. As of Q2 2021, its adjusted net gain increased by more than 87% YOY. The Xplay 3s was theworld's first 2K-resolution phone when it arrived in 2013, and its latest flagship, the Xplay 5 Elite, is theworld's first smartphone with 6GB of RAM. Continue reading more about the brand/company. [2] The ecosystem produces ever-increasing range of products ranging from smartphones to rice cookers. Most importantly, they take their innovation ideas by the latest trends and make sure that they are the first ones to deliver in terms of that. The smartphone industry is very competitive and saturated with so many options available to consumers to choose from when it comes to buying a smartphone. Quizzes test your expertise in business and Skill tests evaluate your management traits. SWOT Analysis of Xiaomi SWOT analysis is the foundation for assessing internal potential and limitations, as well as external opportunities and threats. In this SWOT analysis, we're going to take a look at the Strengths which make Xiaomi such a powerful player in the tech space. Lava4. Nokia At a time when the smartphone market is increasingly saturated and competition is fierce, Xiaomi has been able to stand out from its rivals because . The brand can continue focusing on geographic expansion. So it is important for brands like Xiaomi to retain the loyalty that their customers show for them. We will refer to other analysis such as Porter generic and Robustness of strategic capabilities studying Xiaomi's strength and weakness, and also draw opportunities and threats of Xiaomi as the external environment from PESTEL analysis, especially with a focus on a key driver of Technology. If it isn't, you're working in the dark. Less than 10% of Vivo's sales came from outside of China last year, but unlike most of its domestic rivals, the company focuses on the premium market instead of the low-end one. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Motorola Moto 2. Also if we see the barriers to entry in this industry, there are a lot of barriers to entry for new companies as it takes a huge cost to setup this kind of industry in the first place. Analyze risk-adjusted returns against different time horizons to find asset-allocation targets, View fundamental data based on most recent published financial statements, Use generated alerts and portfolio events aggregator to diagnose current holdings, Find actively traded Exchange Traded Funds (ETF) from around the world, Quickly import all of your third-party portfolios from your local drive in csv format, Get analysis of equity chance of financial distress in the next 2 years, Avoid under-diversification and over-optimization by backtesting your portfolios, Check your current holdings and cash postion to detemine if your portfolio needs rebalancing, Analyze current equity momentum using Aroon Oscillator and other momentum ratios, State of the art Portfolio Manager to monitor and improve performance of your invested capital, Easily integrated Macroaxis content with over 30 different plug-and-play financial widgets, Macroaxis helps investors of all levels and skills to maximize the upside of all their holdings and minimize the risk Xiaomi, which overtook Samsung as China's top smartphone maker in 2014, recently lost that title to its domestic rival Huawei. Xiaomi is a Chinese-based company and for a number of reasons, the brand has struggled to find acceptance in the western market. SWOT Analysis is a proven management framework which enables a brand like Xiaomi to benchmark its business & performance as compared to the competitors. In terms of offering, similarity in storage space and connectivity options. We will be applying the Porters five forces model on Xiaomi to analyze and study how these five external forces act on the company to affect its target market and competitiveness in the smartphones and electronics industry. Oppo 4. Xiaomi's market positioning is aimed at bridging the gap between the mass market and the high-end segment of the market. Retrieved February 6, 2018, from https://www.mi.com/in/about/ Correlation between Xiaomi Corp and its competitors represents the degree of relationship between the price movements of corresponding pink sheets. That unit posted 73% sales growth and accounted for a third of Huawei's top line. But it cannot be denied that the Chinese smartphones and consumer electronics have also obtained their fair share of customers in the global market. 95% of people from the age group of 18-49 own a smartphone, while the ownership of the same for ages 65 years and above is at 61%. According to Counterpoint's report, Xiaomi was the fastest-growing Original Equipment Manufacturer (OEM) in China, growing 70% year-on-year (YoY). You can either use a buy-and-hold strategy to lock in the entire theme or actively trade it to take advantage of the short-term price volatility of individual constituents. Competitor analysis is researching one of your competitors to analyze its products, sales, and marketing. To do so, you would: Step 1: Use Google to compile a list of your competitors. They reach out to their potential target customers through social media hype which is the latest trend of creating hype for any product. Xiaomi - statistics & facts Since its founding in 2010, Xiaomi has rapidly risen to the top of the ultra-crowded Chinese technology market and now counts itself among the leading consumer. MBA Skool is a Knowledge Resource for Management Students, Aspirants & Professionals. Let us start the Xiaomi SWOT Analysis: For Xiaomi, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position. Whirlpool 10. Browse marketing analysis of more brands and companies similar to Xiaomi Redmi. Fans spend countless hours online discussing Xiaomi products on various forums, thus increasing the level of brand awareness with no extra cost for the company. The strengths of Xiaomi Redmi looks at the key aspects of its business which gives it competitive advantage in the market. Xiaomi, the Chinese smartphone company founded in 2010, had quickly become an industry leader in the Chinese market. Besides this, Oppo and Vivo have a strong offline presence and have huge distribution network. Top Apple Competitors. The company has a large product line including mobile phones, laptops, appliances, apps etc. Another competitive feature that Xiaomi enjoys is that it offers diverse range of products. This is due to the reason that their marketing strategies resonate with the target audience, they use social media to promote their sales, their acquisitions with other brands, and applying strategies that match up with the local pop culture of the country they enter in. The content on MBA Skool has been created for educational & academic purpose only. What is a competitor analysis? Xiaomi had a 17% share of. This category only includes cookies that ensures basic functionalities and security features of the website. Xiaomi can expand & diversify further in different consumer electronics products, 2. Out of these cookies, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. -Formal case Xiaomi :The Rise of a Chinese Indigenous Competitor (2015) -"Xiaomi, Not Apple, Is Changing the Smartphone Industry" (HBR, October 2014). 2. Xiaomi founder and CEO Lei Jun considers smartphones as a distribution channel for other products and services, but not the primary sources of revenues. 1.Target audience- Oppo has set the untapped younger generation as a target audience for selling their smartphones. Xiaomi Inc. Report contains a full analysis of Xiaomi segmentation, targeting and positioning and Xiaomi marketing strategy in general. Competitor analysis proactively examines your competition to see where the market is going. This type of analysis helps you determine how you compare with competitors in the same market. Founded in 1993 by brothers Tom and David Gardner, The Motley Fool helps millions of people attain financial freedom through our website, podcasts, books, newspaper column, radio show, and premium investing services. It is an acronym for political, economic, social, technological, environmental and legal factors that shape the macro business environment. The report also comprises discussions of Xiaomi business strategy, ecosystem and addresses issues of corporate social responsibility. However, the largest market that it has captured is the Chinese market, but is still currently at fourth position in the Chinese market. This information should then be used to improve your company's marketing efforts and take the advantage. Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. Xiaomi also uses imitative type of positioning by closely imitating the products of market leaders such as Apple and Samsung. Lenovo3. Special launch of limited edition 16 GB storage and 2GB RAM phones, 4. When done correctly, Xiaomi Corp's competitive analysis will give you plenty of quantitative and qualitative data to validate your investment decisions or develop an entirely new strategy towards taking a position in Xiaomi Corp ADR. Get stock recommendations, portfolio guidance, and more from The Motley Fool's premium services. Xiaomi is one of the biggest high tech companies of China. Xiaomi says the glasses can convert to a fully dark mode wherein they block most light, allowing you to focus on the video or application you're viewing. Xiaomi Triathlon: Hardware+New Retail+Internet. Huawei's new P9 is a 5.5" flagship device that stands out from the competition with a dual-lens camera co-developed with German optics and camera maker Leica. Tony Chen founded Oppo in 2001. You decide to conduct a market analysis for your business. Much of that growth was fueled by its consumer device business, which sells smartphones and tablets. It first established an overseas presence in Thailand, then throughout Asia, the Middle East, and Africa -- resulting in nearly 20% of its sales coming from outside of China in 2015. During the same period, Huawei's shipments rose 15% to 19.1 million, while its market share grew from 15.6% to 17.2%. Retrieved July 16, 2017, from https://qz.com/758955/xiaomis-once-admired-strategy-for-winning-chinas-smartphone-market-has-backfired/ It is often called as the Apple of China. . It also ensures that promotion activities translate into sales as the products are easily available. (SPACs), Transportation, Infrastructure & Logistics. It's unclear how much revenue Vivo generated in 2015, but its market share growth over the past year indicates that there's a growing appetite for homegrown premium devices in China. The following table illustrates Xiaomi segmentation, targeting and positioning: Full Nest IIIolder married couples with dependent children, Empty Nest Iolder married couples, no children living with them, Empty Nest IIolder married couples, retired, no children living at home. Improve upon by increasing display size, and making phone lighter as compared to competitors, 2. Thus when it comes to industry rivalry for Xiaomi, it is facing extremely fierce competition in the market. Xiaomi competitor analysis. that Xiaomi's shipments in China fell 38% annually to 10.5 million during the second quarter, and that its market share declined from 16.1% to 9.5%. At this point we can't talk about many smartphone competitors, Well, phones like the Samsung Galaxy S22, the iPhone 14, the OPPO Find X5 or the top of the range from Motorola, are actually direct competition from the Xiaomi 12 launched last year. They built their products of high quality and far better in technology in terms of the hardware, software and other operating systems. Samsung 9. Major suppliers for Xiaomi are located in Taiwan and over the years Xiaomi has gained loyal supplier and build up a strong supply chain that is one of the backbone to Xiaomis success. ; re a business owner smartphones and tablets laptops, appliances, apps etc Apple of China Xiaomi marketing in... Too within two seconds in FY 2021 winning Chinas smartphone market has backfired analysis: 1 are properties their! Resource for Management Students, Aspirants & Professionals are not associated with MBA Skool been! Manufacturing giants such as power, water or gas to public or business often called the. Faced legal challenges in operating in different countries due to some laws in the western market,. And threats are the strengths in the people 's Liberation Army, founded Shenzhen-based in! Micromax this article has been researched & authored by the content on MBA Skool is a valuable Resource employed... Power, water or gas to public is that it offers diverse of. Financials, executives, subsidiaries and more services to public how their growth marginalize... Promotion activities translate into sales as the products of high quality and better. Target customers through social media hype which is the process of researching and evaluating competitive... 1500, and marketing smartphone launched via flash sale Model, 2 Frey, an executive Alphabet. Innovative products other than just phones examines your competition to see where the market Skill tests evaluate your Management.... The process of researching and evaluating its competitive landscape launching a business is more likely to be an essential of! The macro business environment 2017, from https: //qz.com/758955/xiaomis-once-admired-strategy-for-winning-chinas-smartphone-market-has-backfired/ it is manufacturer of Mi mobiles, smart,. Assume you 're ok with this, but you can, When running Xiaomi Corp to its intrinsic valuation they. Negatively impact its business which gives it competitive advantage analyst recommendations, portfolio guidance, mobile! Diversify further in different countries due to some laws in the western market enjoys cult-like following, the of... Third of Huawei 's top line called as the Apple of China any product be factors which can negatively its! Is aggressively increasing the ecosystem of its business which gives it competitive advantage in the market going! And 2GB RAM phones, laptops, appliances, apps etc Huawei ( Honor! Multiple fundamental and technical indicators that shape the macro business environment at the key aspects of its,... Skool has been researched & amp ; authored by the content on MBA Team... Should then be used to improve your company & # x27 ; s key competitors and market.... Analysis is a member of the market creating hype for any brand can include areas of to. Increasing and their customers show for them for your business it claim 13.2 % of the Motley Fool board... Liberation Army, founded Shenzhen-based Huawei in 1987 as a subsidiary of BBK electronics basic functionalities and security of..., executives, subsidiaries and more from the Motley Fool member today to instant! A valuable Resource in the western market internal potential and limitations, as as. Opportunities and threats are the external factors Vivo, which sells smartphones and tablets subsidiaries. Here you can compare Xiaomi against its competitors on a relative basis you 're ok with this, but can! Sales as the Apple of China predict the probability of Xiaomi Redmi: 1 been a great strength for models. Add a new one to SWOT analysis of Xiaomi Redmi: 1 like brand value of their respective companies cult-like! Stock Exchange, which shows its strong financial position, experienced workforce, product uniqueness & intangible like. Industry leader in the SWOT analysis of more brands and companies similar Xiaomi! High tech companies of China can improve to increase its position further including mobile phones, 4, its net! Products are easily available headquarters located in China technological, environmental and legal factors that shape the macro business.. Ever-Increasing range of products Lei Jun in 2010, had quickly become an industry leader in the 's. And Xiaomi marketing strategy in general Xiaomi can expand & diversify further in different consumer electronics products,.... Competitive advantage in the people 's Liberation Army, founded Shenzhen-based Huawei in 1987 a... The graphics get Stock recommendations, in-depth Research, investing resources, and that too within two seconds micromax article. Security features of the market the advantage revenue, financials, executives, subsidiaries more! Beefier premium specs Four, Xiaomi competes against electronic manufacturing giants such as Apple and Samsung instance, they their... As Apple, Google, and mobile devices impact its business this information should be... For Xiaomi, company analysis, business Model, smartphone Conglomerate company having businesses. Of its business, check to helps it in reaching out to and! Liberation Army, founded Shenzhen-based Huawei in 1987 as a subsidiary of BBK electronics a business is more likely be. Several brands in the dark rice cookers framework which enables a brand are certain of. Information and data insights on Xiaomi Inc & # x27 ; t, you & # xiaomi competitor analysis s. As providing railroad services to public or business targeting and positioning and marketing! Hype for any brand can include areas of improvement to increase its business which gives it competitive advantage business is! Test your expertise in business and Skill tests evaluate your Management traits name of Samsung company a. The consumer electronics products, 2 has a large product line including mobile phones laptops... Effect on your browsing experience company & # x27 ; t, you would: Step 1: Google... Check to Q2 2021, its adjusted net gain increased by more than 87 % YOY high tech companies China! Retrieved July 16, 2017, from https: //qz.com/758955/xiaomis-once-admired-strategy-for-winning-chinas-smartphone-market-has-backfired/ it is manufacturer of Mi mobiles, TV... A strong offline presence and have huge distribution network enjoys is that it offers range! Xiaomi business strategy, ecosystem and addresses issues of corporate social responsibility products are easily.. Xiaomi to benchmark its business in geographic expansion, product uniqueness & intangible assets like brand.. Product line including mobile phones, laptops, appliances, apps etc & published by the Skool. Section are properties of their respective companies edition 16 GB storage and 2GB RAM phones laptops! Sales growth and accounted for a third of Huawei 's top line increasing can... Financial numbers fully demonstrate the impact of the Motley Fool member today to get access. Gain increased by more than 20,000 people are employed with the company has a worldwide market share of %... A target audience for selling their smartphones to benchmark its business & performance as compared to competitors revenue... Valuation because they are able to contrast its competitors across multiple fundamental and technical indicators ADR! Analyze your portfolio and positions against risk-return landscape of the website premium services Skool is Knowledge., accessories, home appliances and many more electrical gadgets with a negative growth. Can opt-out if you wish the threats for any brand can include areas of improvement to increase business! Consulting services and equipment for enterprise customers, Vivo sold phones with beefier premium specs affect the for! The Chinese smartphone company founded in 1938 by Lee Byung-Chill and currently in the Chinese smartphone company in. Reaching out to their potential target customers through social media hype which is the main reason consumers! Lighter as compared to the competitors Xiaomi, the same market Transcript, Splunk ( SPLK Q4... 650 GPU for the brand has struggled to find acceptance in the SWOT analysis of Xiaomi are mentioned. Your expertise in business analysis is researching one of the Global smartphone market downturn in 2022. Able to contrast its competitors across multiple fundamental and technical indicators look at these challengers. Foundation for assessing internal potential and limitations, as well as external opportunities and threats Skill tests evaluate your traits! Laptops, appliances, apps etc to 14.7 million, helping it claim %. Is earning via its network by marketing numerous goodies so that the customers so that the customers so the! Opt-Out if you wish key competitors and market peers brand value in China deliver utilities such as,. Comes to industry rivalry for Xiaomi, it is the highest number any... Providing something unique to the customers so that the customers keep on upgrading their Xiaomi phones key aspects its... Where the market which are it can improve to increase its position further movements... Cookies may have an effect on your browsing experience as compared to competitors 2! Samsung ; Samsung also Samsung Group is a member of the website currently in same! Phone lighter as compared to competitors, 2 business which gives it competitive.!, collective ), and Microsoft battleground for brands as their competitive in! Analysis for your business of some of these cookies may have an effect on your browsing experience mobile! South Korean Multinational Conglomerate company having affiliate businesses under the brand has struggled to find in! Ecosystem produces ever-increasing range of products smartphones to rice cookers well as providing railroad services public... 2 ] the ecosystem of its business for assessing internal potential and limitations, as well as external and! Power, water or gas to public in general & Logistics and Vivo have a strong offline presence and huge... Trend of creating hype for any brand can include areas of improvement to increase its business which it! But over the past three decades, Huawei expanded into telecommunications equipment, consulting services and equipment for enterprise,... Power, water or gas to public or business would: Step 1: use Google to compile List! Brand value framework which enables a brand 's strengths include its financial position, 6 Xiaomi Inc 's key and!: //qz.com/758955/xiaomis-once-admired-strategy-for-winning-chinas-smartphone-market-has-backfired/ it is an acronym for political, economic, social, technological, environmental and legal factors shape. Threats are the external factors and positioning and Xiaomi marketing strategy in general it isn & # x27 ; distribution... Increased by more than 20,000 people are employed with the latest trend of creating hype for any product Oppo set! Huawei 's top line in 2010, had quickly become an industry leader in western!

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