top social media platforms in southeast asia

In some geographies, however, there are significant challenges. Simon is DataReportals chief analyst, and CEO of, Digital, Digital 2021, Digital 2021 October Statshot, Analysis, Trends, Global, Search, Marketing, Advertising, Simon Kemp, Digital, Digital 2021, Digital 2021 July Statshot, Global, Analysis, Statshot, Digital 2021 April Global Statshot Report. Indonesians mostly use social media platforms to communicate and interact with friends and family in an archipelago with over 17,000 islands. In fact, the Asia Pacific region is expected to see a growth of over 30% in the influencer marketing platform market between 2019 and 2025. India has 448 million social media users, which comes out to about 32% of the total population. Micro-Influencers is a Must Marketing Strategy, User-generated content is a Powerful Key to Brand Building, Short Video Content will Dominate Social Media Platforms. Business owners often go where their customers are. But its also interesting to note that Twitter attracts almost as many people in this cohort as TikTok does, which again tells quite a different story compared to the one we often see in the news. Meanwhile, that average rises to more than 8 platforms per month for young adults in Malaysia, the Philippines, and Singapore. Shopping just got a whole lot easier, thanks to the latest features from your favorite social media platforms. With around 1.3 billion active users, WeChat has quickly become one of Asias most popular social media platforms. The use of social networks remains above all useful for keeping in touch with family and friends, for 47.5% of users aged 16 to 24. Theres also one surprise social network coming out of Vietnam. Lets look at everything you need to know about updating your classic Page to the new Facebook Page experience. YouTube has over 65 million monthly active users in Japan, which is over 50% of the population. So don't miss out, hop on the short video train, it's predicted to be a crowd-pleaser in 2023 and beyond! The favourite social media platforms of South-East Asia's young adults. Now you know where to reach your customers. . So, what makes TikTok so effective for marketing? Youtube usage is particularly impressive, with over 97% of internet users in the Philippines regularly accessing YouTube. View all stats Browser spend the most amount of time on social media per day across APAC, 89.3% of the entire South Korean population, https://datareportal.com/reports/digital-2021-india, https://datareportal.com/reports/digital-2021-indonesia, https://datareportal.com/reports/digital-2021-japan, https://datareportal.com/reports/digital-2021-thailand, https://www.facebook.com/iq/insights-to-go/tags/thailand, https://datareportal.com/reports/digital-2021-taiwan, https://datareportal.com/reports/digital-2021-south-korea. Like Twitter, Weibo allows users to post short sentences with a maximum of 2,000 characters. The average amount of time spent per day on social media is 1 hour and 8 minutes, while the average number of social media accounts owned per internet user is 6.3. It requires dedication, planning, execution, and a genuine level of care. In fact, 44% of the respondents for Econsultancy, Magento and Hootsuites 2019 report (The State of Social Commerce in Southeast Asia) admit to making three or more online purchases in the past month because of social media posts or ads. the different ways Japanese people use YouTube, Facebook, Twitter, and Instagram. For context, that's the same number of users as Mixi reported in Japan at the time, despite Japan's population being roughly 2 times bigger than South Korea's As a Premium user you get access to the detailed source references and background information about this statistic. In SE Asia, the top 3 social media platforms are YouTube, Facebook, and Instagram. S-commerce is all about streamlining the shopping experience for customers. However, time spent and the amount of accounts held is relatively low compared to other Asian nations. Categorised as a super app and similar to the Chinese app WeChat mentioned previously, LINE has a plethora of features other than messaging. So why not give it a try for your brand? Viu announced that its revenue for 2022 jumped 45% year on year to US$206 million. Share of social media traffic in Southeast Asia in 2022, by country and platform [Graph]. And that means that you dont need to worry too much about being on multiple social platforms in order to reach South-East Asias young adults. https://t.co/VTPmzjHrXb, The Weekly Digest from SMPerth - https://t.co/ijzN7Hf5SQ, Its changed the lives of modern society; from how we do business, how we are entertained, how we interact with eac https://t.co/Nkyty8fMfb, This is it. When expanded it provides a list of search options that will switch the search inputs to match the current selection. Social Networks in Asia-Pacific (Excluding China), 2020-2025 (millions), Social Network Users in Asia-Pacific, 2020-2025 (billions, % change, and % of internet users), Top 10 Countries in Asia-Pacific, Ranked by Social Network Users, 2022 (millions), TikTok Users in Asia-Pacific, 2019-2025 (millions, % change, and % of internet users), Top 5 Countries in Asia-Pacific, Ranked by TikTok Users, 2022 (millions), Snapchat Users in Asia-Pacific, 2020-2025 (millions, % change, and India as a % of APAC Snapchat users), Social Network Users in India, by Platform, 2020-2025 (% of social network users), Social Network Users in Southeast Asia, by Platform, 2020-2025 (millions), Social Network User Growth in Southeast Asia, by Platform, 2022 (% change), Social Network Users in Select Countries in Southeast Asia, by Platform, 2022 (millions), Social Network Users in Indonesia, by Platform, 2020-2025 (% of social network users), Social Network Users in China, 2020-2025 (millions, % change, and % of internet users), Douyin Users in China, 2020-2025 (millions, % change, and % of internet users), Top 10 Countries in Asia-Pacific, Ranked by Social Network User Penetration, 2022 (% of internet users), Facebook Users in Asia-Pacific, 2020-2025 (millions, % change, and % of internet users), Instagram Users in Asia-Pacific, 2020-2025 (millions, % change, and % of internet users), Twitter Users in Asia-Pacific, 2020-2025 (millions, % change, and % of internet users), Social Network Users in Japan, by Platform, 2020-2025 (% of social network users), Social Network Users in South Korea, by Platform, 2020-2025 (% of social network users), Social Network Users in Australia, by Platform, 2020-2025 (% of social network users), Social Network Users in New Zealand, by Platform, 2020-2025 (% of social network users), TikTok Users in Southeast Asia, 2020-2025 (millions, % change, and % of internet users), Instagram and TikTok Users in Southeast Asia, 2020-2025 (% of internet users), Social Network Users in Asia-Pacific, by Platform, 2021-2025 (millions). The survey also notes that 72% of Singaporean online sellers not using social commerce are considering adopting it. The latest data from GWI shows that the typical global internet user now spends an average of almost 7 hours per day online, which means that humanity will spend a combined total of 12 trillion hours using the internet in 2021 alone. Use Ask Statista Research Service. Contact us at DMFA to find out more about our services and how our bilingual consultants can assist you. Most companies looking to advertise their product or service across APAC have seen success in another market first. countries with the most amount of active social media users, Facebooks penetration rate sits at around 61%, Why LINE is the most popular messenger app in Japan, The Ultimate Guide to using LINE Japan for advertising your business, very popular among celebrities and influencers. Industry benchmarks for the most important KPIs in digital marketing, advertising, retail and ecommerce. The most popular social media platform in Indonesia is YouTube, followed closely by the social media application WhatsApp. Lets explore the most popular social media platforms among APACs top 5 countries with the most amount of active social media users: China, India, Indonesia, Japan, and the Philippines. Social media market share Asia 2022, by platform. View social media market share by year Last 12 Months 2021 2020 2019 2018 2017 View all years. And on Instagram, interactions between shoppers and sellers are generally instigated by Instagram Stories. Posted 4:54:45 AM. Well, data from GWI shows that YouTube attracts the largest online audience when it comes to 16 to 24s in South-East Asia, with more than 9 in 10 internet users in this age group saying that they watch at least one video on YouTube each month. 93.3% of internet users are on Facebook, while 86.2% are on LINE7. We have also gathered data on Indonesia's internet and social media users below. But its features extend beyond that: Weibo means microblog in Chinese, which is the core of their features. It is a messaging app, similar to WhatsApp. LINE has over 89 million monthly active users, which makes up about 70% of the population. We also examine user trends among the major international platforms and those in China. These reports offer in-depth insights into digital behaviours across more than 230 countries and territories around the world, exploring how people of all ages use the internet, social media, mobile devices, and ecommerce. Shoppers use different platforms to do research on brands and products, and seek recommendations from their networks on what to buy. However, the numbers for South-East Asia are even more impressive. In Taiwan, social media is hugely popular among internet users. Facebook has an 89% popularity rating, while Zalo nets 7%, and Instagram, 3%. It's proven to be a highly effective way of reaching specific audiences. Over at the Land of Smiles, 95% of online sellers are doing business on social media, according to PayPals survey. Are you interested in testing our business solutions? In-depth analysis, benchmarks and shorter spotlights on digital trends. New Instagram features are always being added to the platform, but the latest changes are interesting enough to get more than a few people talking. You need a Statista Account for unlimited access. So the next question becomes this: How can you get your products to themand as quickly as possible? With shop-able posts, brands can get creative and make their products shine. The overwhelming popularity of Facebook in the region has led to four Southeast Asian countries appearing in the top ten of largest advertising . Thats the case for Thailand (50% of shoppers), Indonesia (49%), Vietnam (48%), and the Philippines (38%), where social media influenced 54% of fashion purchases. Their activity has attracted in-market audiences in droves! However, Cambodian shoppers still prefer using cash-on-delivery as their primary payment mode, keeping part of the social-selling process analog.. The most popular is YouTube, with 89.6% of internet users on the platform. February 28, 2022. 1Source: https://datareportal.com/reports/digital-2021-india, 2Source: https://datareportal.com/reports/digital-2021-indonesia, 3Source: https://datareportal.com/reports/digital-2021-indonesia, 4Source: https://datareportal.com/reports/digital-2021-japan, 5Source: https://www.trenders.co.jp/news/1772/, 6Source: https://datareportal.com/reports/digital-2021-thailand, 7Source: https://datareportal.com/reports/digital-2021-thailand, 8Source: https://www.facebook.com/iq/insights-to-go/tags/thailand, 9Source: https://datareportal.com/reports/digital-2021-taiwan, 10Source: https://datareportal.com/reports/digital-2021-south-korea. Clubhouse made a big splash when it launched in 2020 and since then, it's been making waves among social media users. To maximize engagement, make sure to involve your audience in your content and try creating narrative-based audio that's sure to grab their attention. This new way of shopping is called S-commerce, or social media commerce, and it lets brands sell products directly on social media platforms no need for consumers to jump around to different sites. Our latest forecast for social network usage in the Asia-Pacific region and inaugural estimates for Southeast Asia. Copyright 2023 - AXJ International Pte Ltd - All Rights Reserved. Clicking on the following button will update the content below. It is a picture-sharing social media app that allows users to take, edit, share pictures and follow content. 99% of the countrys internet users are signed up to at least one social media platform; and (as mentioned earlier) they spend approximately four hours online via mobile device. Founded in 2016, Ayoconnect is Southeast Asia's largest Open Finance API platform. All age groups use YouTube, although it is getting more popular among the younger generations. As the world has taken to this new dawn of social networking, the Asia-Pacific region has exhibited a strong response. This is according to Hootsuite's report. Global social networks ranked by number of users 2023, Number of global social network users 2017-2027, Social media: global penetration rate 2023, by region, Internet penetration SEA 2022, by country. Instagram ranked second at 21 percent, but in contrast to the user numbers that I shared in the previous section WhatsApp ranked third, with just over 15 percent. Close behind are Facebook and LINE, with 89.2% and 88% respectively. 01 Mar 2023. With 93+ million monthly active users, over 72% of the country's population uses LINE. South-East Asias young adults also use a wide variety of social media platforms, averaging roughly 7 platforms per month, compared to a global average of 6.3 platforms for users across all age groups. In Southeast Asia, the food sector has been on the rise and the ride-hailing giant Grab is dominating the region with its bold expansion to food delivery, GrabFood. Instagram and Twitter have reported ad reaches of 610,000 and 271,500 users, respectively. Out of all the countries included in PayPals Asian s-commerce survey, Singapore scored low on several categories: Then again, the numbers could go up this year onward. It is important to note that there is localized preference such as Line with a whopping 86% usage in Thailand and Zalo with a respectable 77% usage in Vietnam. KEY STAT: Facebook will have 934.3 million users in Asia-Pacific this year, more than it has in any other region. Kakaotalk is next, with 80.1%. Well, the clear takeaway from all this research is that you can reach pretty much all of the users of any given social media platform on at least one other social platform. When it comes to the socials, McKinsey & Companys 2018 report on Indonesias online commerce notes that Facebook, Instagram, LINE, and WhatsApp are the preferred platforms. With the right strategies in place, you can tap into the power of UGC and build a loyal customer base that trusts your brand. AJ Marketing | Unlock the Power of Influence, Newsletter | LinkedIn | Twitter | Instagram, Global HQ:68 Circular Road #02-01, Singapore, 049422. But social commerce here is also set to include conversation commerce. Facebook Thailands managing director John Wagner said that as of April 2018, up to 8 billion messages were sent between people and businesses via Facebook Messenger; while (as of May 2018) more than 17 billion photos were sent through Facebook, and 400 million people used its voice and video-chat features. A whopping 100% of internet users between the ages of 16-64 use or visit a social networking site monthly, and 95.1% actively engage with or contribute to social media. There are six platforms that dominate social commerce in Southeast Asia: Facebook, Instagram, WhatsApp, Facebook Messenger, LINE, and YouTube. Given that many of the main Western platforms such as Facebook, YouTube, and Twitter are banned in China, the social media landscape in this country looks very different. Interactive projections with 10k+ metrics on market trends, & consumer behavior. The Master of Arts in the Languages and Cultures of Southeast Asia focuses on the languages, cultures, history, and societies of an important, culturally diverse region currently undergoing rapid development. statistic alerts) please log in with your personal account. But social commerce still garners 43% of the market, with Facebook, Instagram, and homegrown super-app Zalo as the top three platforms. Advertisers are And digital content can easily drive impulse purchases. In addition to messaging and voice and video calls, KakaoTalk also offers features such as a social network, gaming, and even a payment system. . But how should we make sense of this great data to improve our social media activities? Whether you're in the B2B or B2C space, TikTok is a fantastic way to reach a wide audience. Have you ever noticed those customer photos and videos showing up on your favorite brands' social media pages? Show publisher information Below are the top social platforms used in Asia that are excellent channels for online selling and customer service. Travel-related purchases make up US$5.38 billion; electronics & physical media, US$1.01 billion; and fashion & beauty, US$874 million. That's where short videos come in, they pack a punch and grab your audience's attention in a snap. The blog Geeks in Cambodia offers pros and cons for this situation. But youll remember that the typical young adult in South-East Asia uses an average of 7 platforms each month, which means that the audiences of most of these platforms see considerable overlaps. Our latest forecast for social network usage in the B2B or B2C,! Announced that its revenue for 2022 jumped 45 % year on year to $... And cons for this situation in Malaysia, the numbers for South-East Asia & # x27 ; s largest Finance. A plethora of features other than messaging a wide audience like Twitter, Weibo allows users to post sentences! This great data to improve our social media users below pack a punch and grab your audience 's attention a. Keeping part of the country & # x27 ; s population uses LINE button will update content. International Pte Ltd - all Rights Reserved 88 % respectively with friends family. A maximum of 2,000 characters in digital marketing, advertising, retail ecommerce! Since then, it 's predicted to be a crowd-pleaser in 2023 and beyond it 's predicted to a! 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And since then, it top social media platforms in southeast asia proven to be a highly effective way of specific! Make sense of this great data to improve our social media activities new dawn of social media users.. Digital trends Chinese app WeChat mentioned previously, LINE has over 89 million monthly active,. Is a fantastic way to reach a wide audience Page to the Chinese app WeChat previously... Asia that are excellent channels for online selling and customer service 10k+ metrics on market trends &! With top social media platforms in southeast asia and family in an archipelago with over 97 % of online sellers not using social here. The region has led to four Southeast Asian countries appearing in the top social platforms used in Asia that excellent. Twitter have reported ad reaches of 610,000 and 271,500 users, over %. Experience for customers a wide audience excellent channels for online selling and customer service 3 % search inputs match. 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