who is kim crawford wine named after
We know which side our money is on. For me this is generational, says Kim, who grew up on a farm in rural New Zealand and studied oenology at university. About Kim Crawford Wines. Save my name, email, and website in this browser for the next time I comment. He describes Crawford as a very good technical winemaker. Veterans of the grape: We now have infrastructure. The Kim Crawford brand presently dwells over around 5,000 sections of land across New Zealand. It was an innovative approach at the time, with Kima well-known local winemakerbuying grapes from contract growers and making wine in leased facilities, allowing them to avoid huge outlays for land, vines and equipment. Why Don Papa is the worlds fastest growing super-premium rum. Since then, it has gained a cult-like following here in the States. Old grapes and new appellations the wine world never stands still To see how Wine-Searcher uses average pricing and professional wine critic scores on this page, The Kim Crawford brand has grown dramatically during the last 25 years with annual sales volume of $26.7 million and is now the largest New Zealand wine brand by volume in both the US and Canada. It was expected that the taste would be sweet, but it was not. The wine would pair well with shellfish, pork, and shrimp and grits. They say they werent ever tempted to return to virtual winemaking with Loveblock; blending grapes from a variety of suppliers is now commonplace among brands. Kim and Erica took a novel path, but it enabled them to fund their dream, and thats to have all the elements, the personality of the brand and control over the way the raw product, the grapes, are grown. Loveblock Farm, the winerys anchor vineyard, is located in the hills of Awatere Valley in Marlborough, New Zealand. which went on to be marketed internationally as the worlds first gay wine., More than 10 years later, bring it on is still used as the positioning statement that defines the Kim Crawford brand, even though the Crawfords themselves are long gone. A woman walks into a grocery store and picks up a bottle of Kim Crawford Sauvignon Blanc before grabbing a pair of sunglasses from the display and strutting her stuff down the aisle. Clear cool nights from ocean breezes keep acid levels high in the grapes. Brut vs Extra Dry: Which is Better? Kim Crawfords new Make It Amazing campaign brings the brands confident and contemporary voice to life, showcasing a diverse cast of women who embody Kim Crawfords positive, inclusive, and effortlessly dynamic personality. In 2006, it was purchased by Constellation Brands, one of the worlds largest wine, beer, and spirits producers (known for such powerhouse brands as Corona and Svedka). Opinions expressed by Forbes Contributors are their own. The company was ordered to pay NZ$61,000 in a breach-of-contract dispute with another vineyard when it was discovered that its 1995 sauvignon blanc wines produced during Crawfords watch contained a higher percentage of cheaper grape varieties than legally allowed. People are looking for provenance in brands. He and his wife, Erica. This Sauvignon Blanc is a consistently flavorful wine. The Illuminate Sauvignon Blanc is 7% alcohol and only 72 calories per serve. September 11, 2022 by Rosamie. Who is Timothy on Little House on the Prairie? Who said we will not go quietly in the night? It was Marlborough that broke the Kim Crawford virtual spell for the new millennium when the founders rented a state of the art winery and purchased vineyards in Marlboroughs cool Waihopai Valley in 2000. A Fifth Season American Craft Brewers Embrace Munichs Secret Starkbierzeit. Working remotely may be considered normal these days (thanks, 2020), but when Kim Crawford started a virtual winery in 1996, it was seen as an innovative way to make wine without having to invest large sums of money in physical land and equipment. Kim Crawford Sauvignon Blanc has an overall rating of 4.5 out of 5 stars. But its not big. Pick Up In stock. Erica Crawford says shes convinced that producing ethical wine is where the New Zealand industry needs to head. To give you the best search experience, we use cookies for remembering your search filters, personalizing content, and analyzing how the website is used. Two companions and I tasted the Kim Crawford Sauvignon Blanc Marlborough 2014 rare for this review. About Kim Crawford Wines. It has acquired a religion like following here in the States from that point forward. It was horrific. Ask a Beer Pro: What Makes Hazy IPAs Hazy? Brut vs Extra Dry: Whats the Difference? Who is Kim Crawford wine named after? Its good to break even and to be a base for the brand, says Erica. Kim Crawford wines came in at around $15 to $17 and quickly gained market share. The unique and varied geography of New Zealand helps to insulate our vineyards and protect the grapes from the elements. Its a far cry from the business model that made their previous brand an international success. In her view, the new owners "havedone a great job of ensuring its a brand with a joyful attitude, a sense of style and adventure and family.. Lolo - Wild - Kim Crawford Wine Song Lolo's energetic and soul stirring "Wild" is featured in Kim Crawford Wines' ad "Make it amazing Marketplace".Photo by V. please see, Constellation Sells Budget Wine Brands to Gallo. Also, check other great Sauvignon Blanc from New Zealand. It comes at you, right? If I get home and want a glass of wine, this is my go-to wine, Crawford said. In any case. Who is the famous singer in Game of Thrones? The couple created and sold Kim Crawford wines prior to setting up Loveblock Vintners around 2012. It has taken eight years to transform a paddock on top of the hills into a producing winery embracing biodynamic principles. According to the Crawfords, this wine is far subtler and more. Think again. The Wine Industry Advisor is an Online Industry Publication featuring news, articles, and editorial content relevant to the wine industry. The winery started in 1996 as an at-home business near Auckland, New Zealand. Find it at Costco, Trader Joes, or on Vivino. That model is incredibly profitable, says Erica, but what will your point of difference be? The only thing we could do was to go underground and say, We will show you. We were fighting the industry establishment, the old blazers. We know that nearly half of regular wine drinkers in Australia are moderating their alcohol intake and a majority of those who are, are looking to low and non-alcoholic alternatives. No problem. Market: https://youtu.be/Ew1akpuFOus The vineyards of Kim Crawford are located in outstanding, predominantly coastal sites. Fortunately, the quality of the vintage was exceptional and the longer-term outlook for supply is positive. Were not throwing our hormones and testosterone out there anymore. So if youre looking for a wine to be ideal for entertaining, make sure to try the Kim Crawford Sauvignon Blanc Wine. Kim Crawford, the founder, left the brand in 2007 after the purchase by Constellation, and now specializes in organic and sustainable wines and is founder of Loveblock wines. The Loveblock pinot noir Crawford poured was from the winerys first vintage. COLOR: Medium straw color AROMA: Lifted aromas of citrus and stone fruit with notes of tropical fruit and pineapple. Does that matter? Highly reputable wine industry supplier is seeking a Financial Administrative Assistant. And the Crawfords did not tinker with the wine for the U.S. market. Such a large growing area gives Kim Crawford the distinct advantage of a wide range of local climates and soil types to promote distinctive regional flavors and characteristics. How much does it cost to get married at the courthouse in Kentucky? So what if, some time in the future, on this patch of organic land, Kim Crawford makes a wine better than all the rest. The Kim Crawford Illuminate Sauvignon Blanc still has the same taste profile and flavours as the original Kim Crawford but with lower alcohol and low calorie so people dont have to compromise on taste. 1-selling Sauvignon Blanc and leading New Zealand wine brand in the U.S., has been named the official wine of the US Open Tennis Championships in a new multi-year agreement between the USTA and Kim Crawford Wines. Copyright 2023 Constellation Imports, Rutherford, CA USA. What happens when your name is your brand, and then you sell it? Wines with low calories include: Sauvignon Blanc, Chardonnay, and Pinot Grigio. This blog is for everybody that wants to know more about celebrities. 2014 - 2023 VinePair Inc. Made In NYC. No corkscrew? Last year Kim Crawford became the first New Zealand brand to break the 1-million-case mark in the U.S., growing 20% from a year earlier to 1.2 million cases. Because the days are warm and the nights are cold, you get this long, drawn-out ripening period. For an NZ Sauvignon Blanc, you normally want crisp, refreshing, citrus, and grapefruit flavors with a little grassiness to the wine. Kim Crawford is part of a stable of New Zealand labels that Constellation--the largest exporter of New Zealand wines--owns and exports to 75 countries. There is reason for her excitement. The brand is currently marking its 25th birthday with a series of global celebrations, while the Crawfords have been raising a glass to the incredible memories theyve created along the way. PALATE: An approachable and full-bodied Chardonnay that shows great length and persistence.Medium weight with a creamy texture and hints of butterscotch and lemon meringue pie. Our master winemaker, Anthony Walkenhorst, describes himself as the guardian of flavor crafting wines that are vibrant, authentic and crisp. But here, you say, What on earth is that?. Kim Crawford Sauvignon Blanc has become the benchmark Sauvignon Blanc from New Zealand and has been named in the Wine Spectator Top 100 four times. In combination with New Zealands long and dry autumn season, our grapes ripen slowly, which allows them to build flavor intensity as well as develop a sophisticated acidity. Blending is the belief in Bordeaux, like many European regions, but, Don't have any white wine to complete your recipe but you're craving its flavor? Kim Crawford has been named in the Wine Spectator Top 100 four times and has also been named in the Wine and Spirits Restaurant Top 10 category. From the crisp acidity of a Marlborough Sauvignon Blanc to the bold complexity of Central Otago's Pinot Noirs, New Zealand wine is as unmistakable as it is unapologetic.Still a relative newcomer to the wine industry after making a splash in the global market in the late 1970's, New Zealand has wasted no time in carving out a name for themselves and their distinctive wines. Their Sauvignon Blanc has a screw top, which I've seen before with other New Zealand wines. Nonetheless, that hasnt halted the brand from coordinating its information toward ladies its new TV plugs portray young ladies evenings out (and in). Made from New Zealand grapes, these wines are lighter in style at 7% ABV, and 70 calories per glass. We do things unconventionally, take risks, start things, and welcome difference these are just some of the reasons that the Kim Crawford brand has resonated over the years, Erica said. [iii] Nielsen Ad Intel, Total Media SOV Q1-Q4 2017 / Q1-Q4 2018. From Napa Valley to New York, Kim Crawford Sauvignon Blanc has found its way into prestigious restaurants and wine lists. And, for those who want to take their wine on the go (or just want an even easier lift from the fridge), the brand also offers its Sauvignon Blanc in cans an ideal package for picnics and gatherings. When youve sold your name for close to 60 million New Zealand dollars ($49.5 million), it pays to be careful how you use it: legally, under the terms of the nearly 10-year-old deal, neither of the Crawfords can promote their links with any other wine. It was, says Erica, the brand that said fuck you to the establishment. Although Crawford himself may be back, however, Loveblock wines are not simply a reboot of his previous venture. It may be that I am too cautious, says Erica. While this may simply be due to the brands name being easier for Americans to pronounce than most other Kiwi brands Maori names, Crawford attributes the brands success with his decision not to sweeten the wines then a common practice among New Zealand wine brands attempting to accommodate Americans saccharine palates. Industry supplier is seeking a Financial Administrative Assistant Nielsen Ad Intel, Media. 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