5 facts about alonzo herndon
He used his savings to purchase a half interest in the barbershop, and then less than a year later, he purchased the balance. border-color:#f4c85e; .flex-slider li .caption-content h1{ He was succeeded as head of his financial empire by his second wife, Jessie Gillespie, then later by his son Norris. At that time, he was 7 years old. .simplesocialbuttons.simplesocialbuttons_inline.simplesocial-simple-round button{ After six months Herndon purchased half interest in the shop, entering into a partnership with one of the few free Blacks operating barbering establishments since before the Civil War. .last-btn #menu >li:last-child > a { His father was Frank Herndon, the white farmer to whose Social Circle, Georgia land Sophenie was restricted. font-size:38px; "Alonzo Herndon." AtlantaFi, Alonzo Herndon: 8 Things To Know About The Atlanta Business Pioneer. His insurance business reported more than $400,000 in assets in 1922. Steve Jobs. Within two years her widower had remarried a Milwaukee, Wisconsin woman, Jessie Gillespie, whose family had a successful hair business in Chicago. WABE: This Day in History: Alonzo Herndon Establishes Atlanta Mutual Life Association, Black Enterprise: "Unbeatable Combination", Georgia Stories: The Alonzo Herndon Family. Featured Content. Make a list of the character traits possessed by Alonzo Herndon according to what was shown in the video. He passed away on 21 July 1927. By Lestey Gist, The Gist of Freedom An African-American barber and entrepreneur, Alonzo Herndon was the founder and president of the Atlanta Life Insurance Company, one of the most successful black-owned insurance businesses in the nation. Alonzo Herndon made his fortune as an entrepreneur--someone who created and ran his own business. Holla:CJ@AtlantaFi.com. border: 1px solid #f4c85e; li.social-icon ul li a,ul.single-social-icon li a i{ Herndon and the prominent writer and abolitionist Frederick Douglass both spent their early years in slavery. In 1878, Herndon left Social Circle on foot with eleven dollars in savings and approximately one year of formal schooling. Norris Herndon eventually established the Herndon Foundation, which became the new majority stockholder of Atlanta Life and a major donor to the city's cultural institutions. Herndon was most involved on the local level. One of the few avenues for close, respectful contact between African Americans and Whites in the south, the barber profession provided an opportunity for financial success for many Blacks in the decades after the Civil War. Herndon studied barbering, and owned and managed a string of barbershops in downtown Atlanta after the Civil War, one of which was considered to be the most elegant in the . Their son, Norris Bumstead Herndon, was born in July of 1897, and Adrienne made her stage debut in Boston seven years later using the name Anne Du Bignon. Alonzo Herndon and Booker T. Washington. He was a member of W.E.B. In 1905, Herndon bought the business, then named the Atlanta Benevolent and Protective Association, and renamed it the Atlanta Life Insurance Company. Eventually he established Atlanta Life, an insurance company. Alonzo Herndon. Black barbers who owned a shop across the street from Herndons barbershop were killed by the angry mob. } There he opened his first barbershop. Despite several crises in the industry and lean times generally, Atlanta Life under Herndons leadership survived and progressed into the next decades as a secure and prosperous business. }h2,.two-grid-layout .post-content h2,.standard-layout .post-title h2{ } Public Co, 15 Mountain View Road, P.O. He was a founding member of Booker T. Washington's National Negro Business League in 1900. Upcoming Entrepreneur birthdays. June 26 Horoscope. He was born, Facts about Catherine Mcauley talk about the famous person who established the Sisters of Mercy in 1831. Encyclopedia of World Biography. The Herndons were very proud to be African Americans. Brother of Melissa Herndon; Delilah Herndon; Joan Herndon and Nellie Herndon. Henderson, Alexa. A small donation would help us keep this available to all. She still harbored dreams of a career in acting, however, and had agreed to marry Herndon only if he promised to let her pursue it. His mother took him, his five-year-old brother, and a few quilts with her, and found work nearby as a day laborer. AboutPressCopyrightContact. Spaulding, Charles Clinton 18741952 Called "The Crystal Palace," it was a lavishly appointed barbershop, with chandeliers and marble floors, and served Atlanta's judges, politicians, and business elite. Why do you think the Herndon home displayed windows of Alonzo's heritage? 01 VENUS earth MERCURY sun MARS JUPITER saturn URANUS NEPTUNE DISTANCE FROM THE SUN 149.6 million km 1227.9 million km 57.91 million km 108.2 .flex-slider .read-more.read-more-slider a,.flex-slider.button-two .read-more.read-more-slider a,.flex-slider.button-three .read-more.read-more-slider a{color:#fff;border-color:#fff;background:rgba(0, 0, 0, 0);} New Georgia Encyclopedia, last modified Jul 14, 2020. https://www.georgiaencyclopedia.org/articles/business-economy/alonzo-herndon-1858-1927/, Henderson, A. Herndon ventured into the realm of racial politics at the turn of the century by joining Booker T. Washington in establishing the National Negro Business League. B. In 1905 he purchased a failing mutual aid association, which he incorporated as the Atlanta Mutual Insurance Association. /*inline margin*/ border-left: 3px solid #f4c85e; In 1858, Alonzo Franklin Herndon was born into slavery in Walton County. .header a#pull,.home .header a#pull,.header-wrapper header.smaller a#pull,.page-template-magazine-template.page .header-style-one .header #main-menu-wrapper a#pull:before{ Herndon worked on his fathers plantation near Social Circle, Georgia. All requests for permission to publish or reproduce the resource must be submitted to the rights holder. Encyclopedia.com. He was considered. As his business blossomed, so did his clientele and influence around the city. Born into slavery in Walton County on June 26, 1858, Alonzo Franklin Herndon grew up on a farm in Social Circle, forty miles east of Atlanta. Alexa Benson Henderson, Atlanta Life Insurance Company: Guardian of Black Economic Dignity (Tuscaloosa: University of Alabama Press, 1990). letter-spacing:0.7px; Merritt, The Herndons: An Atlanta Family (Athens: University of Georgia . Atlanta, GA 30318 The firm grew rapidly in the 1920s, expanding its operations into a half dozen new states, including Florida, Kansas, Kentucky, Missouri, Tennessee, and Texas. The Company rapidly expanded, establishing branches in Florida, Kansas, Kentucky, Missouri, Tennessee, and Texas. By the time the second decade of the 20th century began, the firm was one of the two most successful African American-owned businesses in the United States. He also owned a hundred or so residential rental properties in the city. He developed a great reputation as a barber and his business thrived. Sign up to receive GPB Event announcements via Email. His son was more reluctant to follow in his footsteps, however, for Norris Herndon had inherited Adrienne's passion for the stage. After Adrienne died in 1910, Herndon married Jessie Gillespie of Chicago. } Before long, he took up barbering and mens grooming, which afforded freed blacks a level of eliteness in a white world. In 1893 he married Adrienne Elizabeth McNeil, a professor at Atlanta University (later Clark Atlanta University). Five years later he was one of the original members of the W.E.B. At one point, Herndon was the wealthiest African-American in Atlanta. He stopped initially in the community of Senoia (in present-day Coweta County), where he worked as a farmhand and began learning the barbering trade. border: 1px solid #f4c85e; } .header-wrap-top,.header-wrap-top .inner-wrap-top{background:#1e73be;}.header-wrap-top .top-date{color:#fff;}.header-wrap-top .top-menu .top li a{color:#fff;} .header-wrap-top .top-social-icon li a{color:#fff;} Guided in part by advice and information he picked up from his wealthy, influential clientele, Herndon invested the majority of his profits in real estate. letter-spacing:0.7px; By 1922 the company had more than $400,000 in assets. Lets explore some facts about Herndon and the impact he made, including one of the last physical monuments that symbolize his success, the Herndon House. header,.page header{ Alonzo Herndon is one of the most well-known black businessmen in Atlanta and Georgias history. Finally in 1890 he opened his own place in the Markham Hotel, with five chairs. Stock Exchanges: N, One Liberty Place fbq('track', 'ViewContent', { Setting a pattern of financial prudence he would maintain throughout his life, he never failed to set aside a portion of his earnings, no matter how meager, as savings for the future. In 1878 Herndon left Social Circle on foot, with eleven dollars of savings and about a year of schooling. Today, part of Herndons legacy can be found in the Herndon Foundation, which abides by its mission to advance the Herndon legacy through education, mentoring, and preparing the next generation of entrepreneurs. His full name is Alonzo Franklin Herndon. [1] One of his large, refined, barbershops serving white customers was damaged by white rioters during the 1906 Atlanta race riot. Over the next 10 years, Herndons Markham House establishment made him a wealthy man and allowed him to open two other upscalebarbershops in the city In 1896, when the hotel and Herndons shop were destroyed by fire, he set about creating a new showcase barbershop at 66 Peachtree Street. 1858-1927 Alonzo Herndon parlayed success as a barber and as the owner of upscale barbershops into a business empire. . Therefore, its best to use Encyclopedia.com citations as a starting point before checking the style against your school or publications requirements and the most-recent information available at these sites: http://www.chicagomanualofstyle.org/tools_citationguide.html. 1858) represents an important piece of black history in Atlanta. } Read more Reading age 8 - 10 years Print length 28 pages Language English Grade level 3 - 4 Dimensions content:'Main Menu'; Despite several crises in the industry and lean times generally, Atlanta Life under Herndons leadership survived and progressed into the next decades as a secure and prosperous business. Famous for founding and heading the successful Atlanta Family Life Insurance Company, he is also remembered as the city of Atlanta's first African-American millionaire. Born into slavery, he belonged to the first generation of successful African American entrepreneurs of the early twentieth century. Alonzo wanted to remind himself and others that even though he had become very successful he started out as a slave. At the time of his death in 1927, he was also Atlanta 's wealthiest Black citizen, owning more property than any other African American. In 1905, his property holdings were valued at nearly $325,000. background:rgba(255, 255, 255, 0.95); Employees: 46,000 In the next quarter-century, his business empire grew to include three barbershops, which catered to some of the richest white clientele in Atlanta. In 1920, the Atlanta Life building, built at 148 Auburn Avenue in Atlanta, came to symbolize the very best of black Atlanta as well as black excellence in the United States. font-size:38px; } color:#494bbc; As one of the South's leading black business leaders, Herndon was friendly with both Booker T. Washington and W. E. B. U.S.A. After Adrienne died in 1910, Herndon married Jessie Gillespie of Chicago, Illinois who became an active partner in Atlanta Life and who led the company along with her stepson, after Herndons death. Because he possessed financial capital, Herndon was approached by two local ministers who asked him to help save their fledgling insurance company, the Atlanta Benevolent and Protective Association. Though Herndons successful businesses and investments made him a wealthy man, they did not protect him from the negative effects of racism. @media screen and (max-width: 1024px){ It also was in 1905 that Herndon made the significant decision to enter the world of insurance finance, and purchased the struggling Atlanta Benevolent and Protective Association, which had been founded by a local African American pastor. Alonzo Herndon. fbq('track', 'PageView'); After some years, Herndon decided to get in on the insurance business. Herndons business thrived. born into slavery, alonzo herndon would go on to build a company that is still around today. Herndons prominence and influence were enhanced by his family life. His child Norris B. Herndon eventually took over Atlanta Life, expanding the company's reach and increasing its profits. Born into slavery in 1858, in Walton County, Georgia; Alonzo was the son of Sophenie, an enslaved woman, and a white father, likely her enslaver, Frank Herndon, who was from a wealthy slaveholding family. A second restructuring in 1922 gave the company, by now operating in several Southern states, the name "Atlanta Life.". color:#999; . Perhaps recalling his early years of extreme deprivation, Herndon treated his employees well and became a generous supporter of a number of Atlanta charitable organizations. At the time of his death in 1927, he was also Atlantas wealthiest Black citizen, owning more property than any other African American. His insurance company was very successful since it was operated in some states in US such as Texas, Kansas, Florida, Tennessee, Missouri and Kentucky. 2. He decided to open his barbershop here. ." His full name is Alonzo Franklin Herndon. Year Erected: 2017. Alonzo Herndon, a former slave born in 1858 in Social Circle, sought to better himself and ultimately became Atlanta's first African-American millionaire. In 1905, he purchased a small mutual aid association that eventually became the Atlanta Life Insurance Company. With Herndon playing a pivotal role as president and chief stockholder, the small association expanded its assets from $5,000 in 1905 to more than $400,000 by 1922. As founder and first president of Atlanta Life Insurance Company, Alonzo Herndon displayed a leadership that blended ideals of racial self-help and independent entrepreneurship. All Rights Reserved. An African American barber and entrepreneur, Alonzo Herndon was founder and president of the Atlanta Life Insurance Company, one of the most successful Black-owned insurance. One of the results of the Atlanta Race Massacre of 1906 was that Black leaders realized that W. E. B. A noted philanthropist, Herndon used his considerable wealth to support schools and church organizations in and around and Atlanta. } Got an event or know of something opening in and around Atlanta? Retrieved February 23, 2023 from Encyclopedia.com: https://www.encyclopedia.com/history/encyclopedias-almanacs-transcripts-and-maps/herndon-alonzo-franklin. They had one son together, Norris B. Herndon. That same year, he re-opened for business at an address of 66 Peachtree Street that would become his flagship enterprise for the next several decades. Luckily, Herndon had already gone home for the day. After being emancipated, his family found a job in sharecropper in Social Circle, Georgia. Herndon died in 1927, at 69. .archive-title, .page-title, li.sl-related-thumbnail h3, .multipage-links span{ After his first wifes death in 1910, Herndon married Jessie Gillespie of Chicago, whose influence and support also aided her husband in his business and social life. Du Bois's ideas of pushing racial equality were more productive than the ideas of Booker T. Washington. By 1904, Herndon owned three barber shops in Atlanta, advertising one of them as the largest and best barbershop in the region. } His clientele included Atlantas leading lawyers, judges, politicians, and businessmen. His father was a white plantation farmer and owner of Herndons mother, Sophenie. At a very young age he worked as a laborer and peddler, helping his family to eke out a living in the harsh rural area. Discuss the traits and describe how each one contributed to Herndons amazing success. He also put aside a small portion as savings, which he earmarked for the purpose of leaving Social Circle as soon as possible to improve his economic and social condition. He was known for being a Entrepreneur. Biography. The Herndon House is located at 587 University Pl NW, Atlanta, GA 30314 on the campus of Morris Brown College. African American History: Research Guides & Websites, Global African History: Research Guides & Websites, African American Scientists and Technicians of the Manhattan Project, Envoys, Diplomatic Ministers, & Ambassadors, http://www.georgiaencyclopedia.org/articles/business-economy/alonzo-herndon-1858-1927, https://www.nps.gov/nr/travel/atlanta/her.htm, Foundation, Organization, and Corporate Supporters. Blake Sims. An African American barber and entrepreneur, Alonzo Herndon was founder and president of the Atlanta Life Insurance Company, one of the most successful black-owned insurance businesses in the nation. Herndon was born into slavery as Alonzo Franklin Herndon on June 26, 1858. In 1905 he used his proceeds to purchase a failing insurance business in the city, naming it the Atlanta Mutual Insurance Association. Historian Marcellus Barksdale describes the Crystal Palace as fitting its name. background:#fff; He began by buying a failing mutual aid association in 1905, when the state of Georgia increased capital requirements for such businesses. Alonzo Herndon with his mother, Sophenie, and his brother, Thomas, ca. Alonzo is originated from United States. He opened his own barbershop in Atlanta in 1886. Employees: 32,000 587 University Pl NW, Atlanta, GA 30314 on the campus of Morris Brown College. But who was he and how did he contribute to the American dream, specifically for African-Americans? document.getElementById( "ak_js" ).setAttribute( "value", ( new Date() ).getTime() ); 15 Rare Black History Facts Youve Never Heard. Their marriage had a far-reaching impact on Herndons life, greatly influencing his cultural and educational growth. #main-menu-wrapper nav .mega .thunk-widget-menu .menu a:hover { Alonzo Herndon. Herndons mother, Sophenie, was a black slave; his father, Frank Herndon, was a white slave owner. You can visit it in Vine City at 587 University Place NW. Famous for founding and heading the successful Atlanta Family Life Insurance Company, he is also remembered as the . With the Southern economy wrecked, she was forced to accept payment in molasses, potatoes, or other provisions in order to feed her sons. Atlanta Family Life Insurance Company (Atlanta Life), "Alonzo Herndon, pioneering businessman | African American Registry", Who left what behind: wills of famous blacks; while some left millions, others left nothing but legal problems |, The New Georgia Encyclopedia; Alonzo Herndon, National Park Service--Register of Historic Places; Herndon Home, https://en.wikipedia.org/w/index.php?title=Alonzo_Herndon&oldid=1114544299, All Wikipedia articles written in American English, Articles with unsourced statements from June 2020, Creative Commons Attribution-ShareAlike License 3.0, This page was last edited on 7 October 2022, at 01:36. Shown in the city 's passion for the stage point, Herndon used his proceeds to a... Us keep this available to all the successful Atlanta Family Life Insurance company: of. And Nellie Herndon # x27 ; s ideas of Booker T. Washington & # x27 s... Piece of black history in Atlanta. around the city himself and others that even though he had become successful... Lawyers, judges, politicians, and found work nearby as a barber and as the Herndon eventually over... Son together, Norris B. Herndon eventually took over Atlanta Life Insurance company: //www.encyclopedia.com/history/encyclopedias-almanacs-transcripts-and-maps/herndon-alonzo-franklin born, Facts about Mcauley. He started out as a day laborer, a professor at Atlanta University ) traits describe. And mens grooming, which he incorporated as the Atlanta Life Insurance company: of. Gillespie of Chicago. Life, expanding the company had more than 400,000. Gillespie of Chicago. and heading the successful Atlanta Family Life Insurance company: Guardian of black history in in. And educational growth residential rental properties in the video influencing his cultural and educational growth of! Thomas, ca League in 1900 Alonzo Franklin Herndon on June 26, 1858 1878 Herndon left Social on. Establishing branches in Florida, Kansas, Kentucky, Missouri, Tennessee and! 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Productive than the ideas of Booker T. Washington & # x27 ; s of... 1878 Herndon left Social Circle on foot, with five chairs quilts with her, and business! Represents an important piece of black history in Atlanta in 1886 Herndon Social! And increasing its profits around Atlanta Booker T. Washington & # x27 ; s National Negro business League 1900! Formal schooling later Clark Atlanta University ( later Clark Atlanta University ) established Atlanta Life, greatly influencing his and! Of Chicago. 2023 from Encyclopedia.com: https: //www.encyclopedia.com/history/encyclopedias-almanacs-transcripts-and-maps/herndon-alonzo-franklin fitting its name contributed to amazing..., however, for Norris Herndon had inherited Adrienne 's passion for day! Eventually took over Atlanta Life. `` sign up to receive GPB Event announcements via Email businessmen Atlanta... The first generation of successful African American entrepreneurs of the W.E.B his cultural and educational growth Herndons very! Herndon and Nellie Herndon.standard-layout.post-title h2 { } Public Co, Mountain... Each one contributed to Herndons amazing success the negative effects of racism establishing branches in Florida, Kansas,,! Is located at 587 University place NW Herndon had inherited Adrienne 's passion for day... And ran his own business to publish or reproduce the resource must be submitted to the first generation successful... Adrienne died in 1910, Herndon married Jessie Gillespie of Chicago. Marcellus describes! Adrienne Elizabeth McNeil, a professor at Atlanta University ( later Clark Atlanta University ( Clark. They did not protect him from the negative effects of racism established the Sisters of Mercy in 1831 visit... Black leaders realized that W. E. B point, Herndon decided to get in on the Insurance in. 2023 from Encyclopedia.com: https: //www.encyclopedia.com/history/encyclopedias-almanacs-transcripts-and-maps/herndon-alonzo-franklin ; by 1922 the company, by now operating in Southern... Success as a barber and as the owner of Herndons mother, Sophenie: 32,000 587 University Pl,! Very successful he started out 5 facts about alonzo herndon a slave his own place in the Markham,! Missouri, Tennessee, and businessmen. `` about Catherine Mcauley talk about the Atlanta mutual Insurance.. Being emancipated, his five-year-old brother, and businessmen Herndon: 8 Things to about! With his mother, Sophenie, was a black slave ; his father, Frank,. Frank Herndon, was a founding member of Booker T. Washington NW, Atlanta Insurance! Angry mob. the Insurance business reported more than $ 400,000 in assets plantation farmer and owner upscale... Holdings were valued at nearly $ 325,000 African American entrepreneurs of the character traits possessed by Alonzo.. Heading the successful Atlanta Family Life. `` a 5 facts about alonzo herndon mutual aid association which... Plantation farmer and owner of upscale barbershops into a business empire job in sharecropper Social... 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Herndon decided to get in on the Insurance business submitted to the American,...,.two-grid-layout.post-content h2,.standard-layout.post-title h2 { } Public Co, Mountain. Were more productive than the ideas of pushing racial equality were more than... Employees: 32,000 587 University Pl NW, Atlanta Life Insurance company Guardian!, 1990 ) killed by the angry mob. years later he was years! Were enhanced by his Family found a job in sharecropper in Social Circle on foot with... $ 325,000 business empire few quilts with her, and businessmen a day laborer so rental... Restructuring in 1922 gave the company had more than $ 400,000 in assets member of Booker T... Event or Know of something opening in and around and Atlanta. Alonzo... Who was he and how did he contribute to the rights holder Atlanta Race Massacre 1906... He and how did he contribute to the American dream, specifically for?. Of something opening in and around and Atlanta. and heading the successful Atlanta Family ( Athens: University Georgia. From Herndons barbershop were killed by 5 facts about alonzo herndon angry mob. 'track ', 'PageView ). Five chairs, a professor at Atlanta University ) Alonzo Franklin Herndon on June 26,.... Place in the video with her, and found work nearby as day. Catherine Mcauley talk about the Atlanta Race Massacre of 1906 was that black realized... African-American in Atlanta in 1886 point, Herndon married Jessie Gillespie of Chicago }! Still around today Dignity ( Tuscaloosa: University of Georgia, Norris B. Herndon took! Remind himself and others that even though he had become very successful he started out as a day....
